Snacks

Brands have to craft experiential campaigns that remain will relevant beyond the pandemic. Pic: GettyImages/Traimak_Ivan

How does experiential marketing work for snacking post-pandemic?

By Gill Hyslop

Experiential marketing has always been a great way to bring your product to life, but in the new normal, the way customers will interact with your brand could change considerably, writes Liz Richardson, MD and partner at UK transformative communications...

'While we’ve made great progress, we know there’s even more to be done and that we can’t do it alone.' Ramon Laguarta, PepsiCo's CEO and chairman. Pic: GettyImages/SasinParaksa

PepsiCo on target to build a more sustainable food system

By Gill Hyslop

PepsiCo’s 2019 Sustainability Report reveals the snack giant is on target to reach its goals on reducing sodium, saturated fats and added sugars across its food and beverage portfolios in its key markets, and it is steadily upping the ante with its better-for-you...

Pic: GettyImages/adrian825

Guest article

War on sugar to intensify as a result of COVID-19

By Gill Hyslop

FMCG Gurus forecasts there will be an increased focus on sugar reduction as consumers look to improve health after the long lockdown, writes Will Cowling, marketing manager of the market research firm.

PeaTos is hoping to increase its ecommerce share with a new D2C website. Pic: PeaTos

PeaTos follows PepsiCo with D2C snack site

By Gill Hyslop

Upstart snack producer PeaTos has jumped into the ecommerce fray with a direct-to-consumer website a week after PepsiCo Frito-Lay launched its own D2C websites.

Salt of the Earth has developed a clean label sodium-reduction powder. Pic: GettyImages/adrian825

Ontrend umami powder cuts salt in snacks

By Gill Hyslop

Salt of the Earth has developed a clean label plant-based powder that slashes the salt content in snacks but maintains the desired savoury taste that consumers crave.

‘Snack delivery’ searches have increased by 83%, mirroring the increased needs of those working from home and in isolation. Pics: GettyImages/choochart choochaikupt/Polyudova_Yulia

Guest article

Gauging the online ‘snacking’ search trends during coronavirus

By Gill Hyslop

Under ‘normal’ conditions, consumer habits shift at a rapid pace, but factor in a global pandemic and things change really quickly. Keeping on top of these changes is a challenging conundrum for brands to solve. Rhys Owen-Johnson, a marketer at Salience,...

Pic: GettyImages/rclassenlayouts

2020 Sweets & Snacks Expo

2020 Sweets & Snacks Expo cancelled

By Gill Hyslop

The management of Sweets & Snacks Expo decided to cancel the 2020 event – originally scheduled for May 18-21 in Chicago, US – due to the coronavirus pandemic.

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