PepsiCo Frito-Lay

5 popular UK products hit hard by shrinkflation

5 popular UK products hit hard by shrinkflation

By Gill Hyslop

As ingredient and production costs rise, more businesses are quietly reducing product sizes to stay competitive – but what are the long term risks for brand reputation and customer loyalty?

The trending treats for Fourth of July: From swicy to the pretzel bun

The trending treats for Fourth of July: From swicy to the pretzel bun

By Gill Hyslop

Inflation has been running hot and while some relief is evident, consumers are exhausted by high food prices. That’s not to say that Americans are eating fewer burgers (they consume more than 50 billion every year), but forced to trade down to save...

How to be snack-savvy: Key insights for 2024

How to be snack-savvy: Key insights for 2024

By Gill Hyslop

SNAC International has released its 2024 State of the Industry Report, which highlights category dollar and unit sales, the top performing brands and the influences that continue to shape consumer behavior and preferences.

Lay’s angles up to score with Lionel Messi

Lay’s angles up to score with Lionel Messi

By Gill Hyslop

The PepsiCo megabrand continues to celebrate soccer by tapping the ‘Chip Shot’ legend for a new spot, a sweepstakes and collectible-worthy Lay’s bags.

Frito-Lay bestows first-ever Community Builder Scholarships

Frito-Lay bestows first-ever Community Builder Scholarships

By Gill Hyslop

From providing free access to computer science resources to delivering personalized care packages to pediatric cancer patients, four outstanding students have been recognized and rewarded by the snacking giant for their dedicated efforts.

How much chlormequat does your breakfast cereal contain?

How much chlormequat does your breakfast cereal contain?

By Gill Hyslop

A study by the Environmental Working Group (EWG) has brought a lesser-known chemical into the spotlight – used by the agricultural industry to optimise yield and harvest – but it comes with a warning.

The changing taste profile of Frito-Lay snacks

The changing taste profile of Frito-Lay snacks

By Gill Hyslop

PepsiCo is reducing the sodium content in Lay’s Classic Potato Chips by 15% but aims to maintain – and even ramp up – the taste by using natural seasonings, potato varieties and playing around with the shapes and sizes of salt crystals to optimise...

Frito-Lay is making a real impact in real communities

Frito-Lay is making a real impact in real communities

By Gill Hyslop

The Texas-based snack giant has earmarked $100k in scholarship funding for college students who are uplifting and leading their communities; kicked off the third year of Building the Future Together, which serves nearly 1,000 disadvantaged families each...

Frito-Lay goes ‘all-in’ with women’s sports

Frito-Lay goes ‘all-in’ with women’s sports

By Gill Hyslop

The global snacking giant has expanded its ‘All-In with Frito-Lay’ initiative through a $400,000 contribution to the Women’s Sports Foundation (WSF), a US non-profit that expands access and opportunities for girls and women in sports.