
The ‘cookie economy’ in 7 bites
Premium bakery is booming as indulgent formats, viral brands and shifting consumer habits push prices and expectations higher

Premium bakery is booming as indulgent formats, viral brands and shifting consumer habits push prices and expectations higher

Sales are steady and margins remain under pressure, but attention has shifted firmly to a potential tie-up with Unilever.

Up the food chain
As protein, satiety and indulgence converge, Clio CEO John McGuckin explains how the refrigerated bar brand went from ‘bleeding cash’ to chasing $120m – and why the real prize is building a whole new snacking category

Easter shopping is shifting towards premium, playful and last-minute purchases

The CMA has provisionally cleared Associated British Foods’ merger with Hovis in Great Britain, while flagging competition concerns in Northern Ireland, underlining pressure on traditional bread models

As cocoa volatility, fat replacement and GLP-1 trends reshape demand, startups are becoming critical partners in ingredient innovation

Danone is fast-expanding into meal replacements. What does its Huel deal mean for the category?

From buffalo pastry pockets and protein scone bites to sprouted nuts, snack mixes and football-fuelled crisps, brands are pushing harder on flavour, format and occasion

Oobli’s CEO is betting on protein-based sweetness to cut sugar at scale, but the shift raises uncomfortable questions for regulators, manufacturers and the supply chain
From GLP-1 drugs and AI to fast-shifting shopper preferences, founders and experts urge snack brands to double down on focus, purpose and agility

Unilever’s latest shake‑up could transform the future of food and drink. Here’s what the potential sell‑off means for the CPG giant, and the wider industry

From Mondelēz and Barry Callebaut to Lindt, the future of chocolate is being defined by bold flavour innovation, smarter formulations and a refusal to compromise on indulgence

As appetite-suppressing drugs take hold, the real shift in snacking may not be how much people eat but how deliberately they choose to indulge

From Nutella pastries and Marvel cookies to Barbie smoothies and Irish oats, brands are rolling out limited-time products designed to turn everyday eating occasions into something special

PepsiCo’s Lay’s restaurant in Madrid highlights a growing strategy among snack giants to extend blockbuster brands beyond the supermarket shelf and into cafés, retail attractions and immersive consumer experiences

From cacao cells grown in bioreactors to fermentation-built chocolate flavours, scientists and startups are experimenting with ways to produce cocoa ingredients without growing cacao trees

From tropical frozen desserts to stadium-style pretzel bites, brands are leaning into brighter flavours, playful formats and seasonal moments.

Up the food chain
Ahead of International Women’s Day, the manufacturing leader behind millions of Jammie Dodgers reflects on sexism on the factory floor and why emotional intelligence matters more than bravado

From Oreo’s $4bn global machine to Uncrustables’ rapid ascent, the snack aisle’s biggest names are banking billions and still investing like challengers

Smaller households, impulse occasions and better-for-you cues are driving a new wave of baking innovation

Bakery’s next growth phase won’t be driven by a single mega-trend, but by flavour authority, fibre credibility and formats that make everyday indulgence feel justified

Backed by a new manufacturing plant and rapid sales growth, the brand behind the “Stick to Real” campaign positions for $500M in sales as it scales meat stick production

The world’s biggest chocolate makers are working together to futureproof cocoa and support growers

Expo West lands in Anaheim this March, and protein isn’t just a trend – it’s the baseline. The real fight is over taste, texture and who can make functionality feel effortless

Gulfood 2026
Snacking giant Hunter Foods has launched a range of new snacks meant for ‘true chilli lovers’ in the Middle East, bringing more bold heat and flavour to the region

From mystery heat and nostalgic fruit to saffron-soaked indulgence, the latest launches show brands using flavour to provoke, reassure and seduce shoppers.

Q2 sales fell 7% as analysts pressed management on whether baby and kids’ food could face similar scrutiny

Chocolate still anchors Valentine’s Day, but 2026’s launches show how brands are pushing the holiday further through format, experience and gifts that feel less predictable

A long‑running feud between B&J’s and its parent has escalated into a governance battle - here’s the latest

Flattening consumer interest and growing format fatigue suggest the category may be hitting a ceiling unless brands evolve beyond bars and bold claims

Super Bowl week snack sales reached $742m last year, and snack makers are leaning into shareable formats, bold flavors and activations again as the Big Game approaches

SA bread makers are investing in mega-bakeries to cut costs, boost efficiency and serve rising regional demand while navigating price sensitivity and infrastructure constraints

Big brands are rethinking formats, flavors and channels as snacks are redesigned for specific moments, tighter rules and more intentional eating

A UK competition probe into a proposed bread merger is expanding beyond market structure, with regulators explicitly weighing consumer affordability and staple food supply

Fiber, protein and whole grains aren’t new ideas but in 2026 they’re doing more than any superfood to reshape snack portfolios

Mars, Ferrara ride TikTok-fueled demand while Sow Good restructures to survive

The baking manufacturer has rolled out a new, limited edition celebration cake offering that taps into the rising trend of bento cakes.

Protein is everywhere, but it’s showing up in warmer flavors, softer formats and more inclusive designs as brands rethink what ‘fuel’ really means

From Oreo’s first zero sugar sandwich cookie and General Mills’ breakfast reset to £2 pie pop-ups, protein-packed cereals and Burns Night limited editions, January’s launches show how brands are using comfort, culture and clever marketing

As demand for natural sweeteners grows, Manus moves monk fruit production in the US

Indulgent treats aren’t being replaced – they’re being refined. This latest wave of NPD upgrades familiar formats with cleaner labels, global flavor cues and subtle functional gains

From billion-dollar brinkmanship to red-dye revolts and zero-gravity corn chips, 2025 proved nothing in bakery and snacks is too big, too weird or too controversial to make headlines

Forget celebrity sidelines, David Beckham’s actually in the test kitchen: CEO Peter Stearns lifts the lid on how that shapes BEEUP’s next phase

Opinion
Now that the Magnum Company has officially spun out from Unilever, what’s its direction of travel?

Cocoa volatility and fast-changing label demands are squeezing R&D timelines. Barry Callebaut’s partnership with NotCo points to a new, AI-assisted path forward

City officials say some of America’s biggest brands helped shape eating habits that are now coming back to haunt public health budgets

From gingerbread nostalgia to chocolate trolleys and limited edition winter snacks, here’s what’s new this festive season

Sweet snack trends are tilting toward simpler, fruit-forward formulations – and Solely’s approach is drawing fresh attention from retailers

A fresh strike vote at KP’s Billingham plant has raised concerns over whether popular chip brands will be fully stocked in the run-up to Christmas

Unilever is set to offload Graze for a fraction of its 2019 purchase price. Can Katjes revive the struggling snack brand?