The report – unveiled at the annual State of the Industry Conference held in March in Florida, US – combines shopper insights and sales results to provide a comprehensive look at the sweets and snacks industry.
According to the NCA, the report is the first of its kind, offering an integrated look at the snacks and confectionery shopper, and the trends impacting purchasing patterns.
“Consumers are looking for experiences, and we know that chocolate, candy, gum and mints provide that special and unique quality for our retail partners,” said John Downs, president & CEO of NCA.
“Retailers are working with us to make sure that we are delighting their shoppers’ everyday – on the shelves or virtual shelves in every place they shop – and the State of Treating report proves just that.”
The NCA said the industry continues to be a bright spot in the economy, generating $37.5bn in retail sales in 2019 and making the confectionery category the fourth largest across food retail channels.
NCA and 210 Analytics surveyed more than 1,500 adults on what products they buy and the reasons behind those purchasing decisions for the report. Almost 90% agreed that good emotional wellbeing leads to better physical wellbeing leading to a happy life. More than 70% of shoppers agreed that treating is important for their emotional wellbeing. It has become even more prevalent during these unprecedented times.
“Whether it’s a moment of celebration with loved ones or a sweet moment to yourself, we have found that the confectionery category can and will continue to play an important role in people’s emotional wellbeing,” said Downs.
“I am proud of our industry’s commitment to meeting consumers where they want to be met and providing them with information, options and support as they enjoy their favourite treats.”