Curating million-dollar consumer loyalty: What your brand can learn from Lay’s flavour-packed fan challenge 01-Nov-2024 By Gill Hyslop Capitalising on the dynamic world of consumer engagement, Lay’s is again ingeniously transforming its audience from passive snackers to active flavour innovators.
Consumer confidence crash hitting F&B brands hardest 01-Nov-2024 By Donna Eastlake Consumer confidence is crashing as financial pressures fail to ease, but what does that mean for food and beverage?
