Goldfish is making waves with a cheeky new rebrand to appeal to adult snackers. But is this playful move a smart way to engage Millennials and Gen Z, or a potential misstep for the beloved family-friendly brand?
As Halloween approaches, bakery and snack brands are conjuring up a range of spooky treats to delight consumers. Are you ready to sink your teeth into these frightfully delicious new products?
Campbell’s recent decision to drop Soup from its name marks a bold shift in the company’s strategy as it expands its snack and meal offerings. What lessons can other snack producers take from this high-profile rebrand?
In this roundup, we take a look at the world’s largest bakery manufacturer expanding LATAM footprint; Campbell’s proposed name change; pladis’ focus in MENAI; and how Boundless nabbed the #1 spot in the UK’s gut-health snacks sector.
The formation of Campbell Snacks in 2017 through the integration of Snyder’s-Lance and Pepperidge Farm has been a cornerstone of Campbell Soup Company’s strategy to dominate the snacks market. How is it faring?
