About us

About Bakery&Snacks

Stay informed with Bakery&Snacks, the leading source for cutting-edge news, expert analysis, and industry trends across the bakery, snacks, cereals, grains, and desserts sectors.

Our dedicated team of journalists delivers actionable insights for industry professionals across the entire business spectrum and supply chain. Leveraging an unparalleled network of top executives, innovative startup founders, leading academics, and thought leaders, we provide decision-makers with the critical information required to stay ahead in a rapidly evolving market.

From reformulation and regulation to sustainability initiatives and smart technology, we cover the trends and developments that matter most. Our daily newsfeed, in-depth analyses, and webinars keep our community informed on the issues shaping the future of the bakery industry.

We Are William Reed

We are William Reed, the specialist B2B media, business intelligence and events group dedicated to helping businesses succeed.

Our diverse portfolio of category-leading brands serves a global audience of almost 5M monthly users, supported by sector-specific insights & research, up-to-the-minute digital media and cutting-edge customer solutions.

We believe in the value of shared intelligence for both customers and brands alike, informing business growth through collaboration & innovation.

For more information about William Reed, please visit our corporate website.