Kellogg's Frosted Flakes Minecraft
Minecraft is beloved by a community of millions for its endless creative potential, engaging survival gameplay and iconic mobs – and now there’s a new way for players to further immerse themselves in its blocky universe.
Following the success of Kellogg's first Minecraft cereal, players and cereal fans are invited into another adventure-filled virtual world with Kellogg's Frosted Flakes Minecraft.
The limited edition cereal features Kellogg's Frosted Flakes and green squares of ‘Creeper Bit’ marshmallows that evoke Minecraft's famously pixelated block look. Every box of the cereal also includes a code to redeem 350 Minecoins to build on the fun at the breakfast table.
“There was such incredible fan reaction following our first partnership with Minecraft, we had to bring it back again – this time with Kellogg's Frosted Flakes,” said Laura Newman, senior director of brand marketing for Kellogg Company.
“Many Kellogg’s Frosted Flakes fans are gamers, and Tony [the tiger] made his streaming debut last summer, which is why we're so excited to introduce another flavourful gaming-inspired experience with this new Minecraft collaboration.”
Kellogg's Frosted Flakes Minecraft is available for a limited time at retailers across the US starting in April (until 31 July 2023) for an RRP of $5.29 (8.4oz) and $6.49 (13.5oz).
