Mush Overnight Oats
Mush has introduced the perfect canvas to elevate traditional morning meals.
Known for its clean, plant-based, ready-to-eat overnight oats in both fruity and decadent flavours, Mush’s rapidly growing brand continues to expand and innovate, with today's launch bringing their portfolio to 10 everyday flavours with limited edition seasonal releases.
Joining a portfolio of flavours that spans Apple Cinnamon, Peanut Butter Chocolate and Peach (with fresh peaches and dried apple), Original brings the brand back-to-basics, giving consumers the freedom to customise their oats to their liking.
Whole rolled oats are soaked in almond and coconut milk and blended with dates for a touch of sweetness, the Original variant offers a hearty base of 7g of protein and 0g of added sugar. Each cup of Mush is made with eight real ingredients or less. No gluten or dairy and nothing artificial.
Available in single-serve cups (5oz) and a multi-serve tub (18oz) – a first for the brand – Mush’s overnight oats are also a great base for better-for-you pancakes.
“For years, our community has shown us how much they enjoy customising Mush with their own toppings to layer in extra flavour, texture and nutrients,” said Ashley Thompson, CEO and cofounder of Mush.
“Our new Original flavour is a response to that – we created the perfect base flavour for consumers to play with.”
Since its early days – sold in small batches at local farmers markets in San Diego – the women-founded brand has grown into a category leader, with products on the shelves of over 13,000 stores across the US, including Whole Foods Market, Wegman’s and Publix for an RRP between $2.49 and $5.99.
