Voortman Cookies Zero Sugar Lineup
The Hostess-owned zero sugar cookie brand has introduced Zero Sugar Mini Wafers, in two variants: Vanilla and Chocolate.
Baked with real vanilla or cocoa, the poppable, shareable wafers contain no artificial flavours or colours, no high-fructose corn syrup and are packaged in resealable stand-up pouches.
They join Voortman’s portfolio of zero sugar mini treats, such as the Zero Sugar Mini Cookies that were launched last year in two flavours: Iced Oatmeal and Vanilla Shortbread.
And the timing couldn’t be better. A recent survey commissioned by Voortman revealed that consumers are viewing spring as the perfect time to renew their eating habits with better-for-you treats:
- 84% of respondents are planning health-related refreshes this spring, such as getting outside more and improving their fitness routine, with 60% noting that eating better is their top priority.
- 84% say small indulgences can help keep them on track with healthier overall eating habits.
- 55% say reducing sugar will be the biggest change they want to make in their snacking habit
- 80% agree 2023 will be the year they cut back on sugar.
The entire portfolio of zero sugar products delivers on Voortman’s promise that great taste without sugar is possible.
“Our goal with the expansion of our zero sugar portfolio is to provide consumers with great-tasting, fun-sized snacks that make balancing health and indulgence easy and delicious,” said Adam Lisook, GM of Voortman Cookies.
“We’re excited to offer sugar-conscious consumers more of what they want: easy, portable snacks that deliver all of the flavour without all of the sugar.”
The cookies are available in 6.5oz pouches for on-the-go snacking and are available now at grocery retailers across the US.
