Liquid flavours
Dawn Foods has launched two limited edition bake-stable liquid flavourings for sweet bakes and desserts.
Made in the UK using natural flavour components, the highly concentrated flavourings are inspired by English summertime flavours, namely, Wild Strawberry and Classic Trifle.
According to Dawn, the ontrend flavours will help bakers ‘premiumise’ sweet bakes and attract incremental sales this summer.
The versatile flavourings can be added to ready-to-use ingredients such as creams, frostings and mousses and because they are bake-stable, can be added to the batter for cakes, cookies and muffins.
Fresh wild strawberries have a limited season and a subsequently high price point. Dawn’s Wild Strawberry Flavouring lasts all year long and a single dose (5g to every 1,000g) imparts a subtle strawberry flavour to tarts and gateaux. It’s equally good paired with lemon, lavender, thyme or black pepper for a modern take on traditional summer flavours.
With hints of sherry, berries, custard and cream, Dawn’s Classic Trifle Flavouring contains all the components of one of England’s best loved summer desserts in liquid format.
“Today’s consumer - particularly those in Gen Z aged 16-25 years - want to explore new tastes and sensory experiences,” said Jacqui Passmore, marketing manager for Dawn Foods UK & Ireland.
“They are looking for products that can deliver this sense of adventure with new flavours, colours, textures and aromas. Indeed, according to Kantar Profiles/Mintel report Feb 2022, 29% of consumers state that a ‘new flavour twist’ as a key reason for influencing product choice across cakes, cake bars and sweet baked goods.
“Dawn’s new Liquid Flavours give bakers the opportunity to add some ‘zing’ to their bakes and easily tap into current flavour trends for fresh fruit with provenance and the big trend for bakery/dessert hybrids with a nostalgic or retro feel.
“The only limit really is a baker’s imagination.”
