Breakfast cereals

Rice Krispies-maker Kellogg Company is cutting another 223 jobs at its Porter Street plant in Battle Creek, US, following several layoffs earlier this year. Pic: ©iStock/shank_ali

Kellogg plans to cut further 223 jobs in Battle Creek

By Gill Hyslop

Kellogg’s is planning to cut 223 jobs in at the ready-to-eat cereal (RTEC) plant on Porter Street in Battle Creek, US, in 2018, in a move to streamline and decrease the total cost-per-pound costs, which will improve margins.

Who are The Top 10 movers and the shakers of the US cold cereal market in the first half of 2017? Pic: ©iStock/Okea

Cold cereals USA: The Top 10 brands in the first half of 2017

By Gill Hyslop

A bowl of ready-to-eat (RTE) cereal isn’t just something to break the fast, but a genuine meal anytime of the day.  According to Mintel, almost half of the American public identify themselves as cereal consumers who embrace a bowl for lunch or dinner.

General Mills' CEO Jeff Harmening said the company will focus on driving growth in cereals, yogurts, NPDs and e-commerce to revert its fortunes in 2018. Pic: ©DepositPhotos/jetcityimage2

General Mills prioritizes cereal growth for fiscal 2018

By Gill Hyslop

General Mills said it will focus on growing its cereal venture with Nestlé, unlocking growth opportunities and investing in NPDs to overturn the company’s historical decline in quarter-on-quarter revenues.

Kellogg's is starting its major cost-cutting restructuring in retrenching thousands of its US workers. Pic: ©iStock/Manuel-F-O

Kellogg’s begins its mass workforce trim

By Gill Hyslop

The breakfast food giant is beginning its restructuring plan in closing a large number of distribution centers across the US, resulting in mass layoffs.

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