According to CPD’s CEO, Carmen Borsche, it is the perfect time to introduce Cluster cereals to the market in a new form, especially young adult consumers who are looking for nutritious food in a convenient format.
Time-poor Millennials who often skip breakfast or eat on the go will particularly benefit.
The cereal bars come in three varieties, including Crispy Chocolate, Almond & Pumpkin Seeds, and Caramel & Chocolate. They contain no artificial flavors or colors, and combine oat flakes and wholegrain cereals with almonds, pumpkin seeds and dark chocolate.
They will be sold in packs of four 35g bars with a recommended retail price of €1.99 ($2.22) per pack.
Cluster cereal’s new look
CPD has also released its Almond and Chocolate Cluster cereal in redesigned packaging.
The new box designs have been on shelves in Germany since last month. The 375g boxes have a RRP of €2.99.