Breakfast cereals

EU's 2014 cereal harvest would hit records of 317m tons: 'Summer weather conditions have been favorable for the development of all summer crops'

Commodity reports: European Commission

EU cereal harvest to hit 2014 record

By Kacey Culliney

The EU cereal harvest will hit record levels this year, driving higher than average exports, says the European Commission (EC).

Obesity will not be solved by reformulation alone

Reformulation ‘won’t solve obesity’

By Laurence Gibbons

Reformulation is not the sole solution to obesity, as health-conscious consumers could be increasing their calorie consumption by choosing low-sugar or low-fat products, according to research from AB Sugar.

Hot cereals represented 13.2% of the UK category and was worth £211m ($341m) in 2013

UK breakfast boom? Hot cereals up 17.9% in 2013

By Kacey Culliney

The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue an upward trajectory for the next four years, according to a Key Note report.

Brothers David and Bill Jordan launched the Jordans cereals brand, which includes a range of breakfast cereals

Breaking News

Jordan brothers in major breakfast cereal deal

By Rod Addy

David and Bill Jordan, the brothers who launched the Jordans cereals brand, have taken over ownership of European Oat Millers (EOM), a major supplier of breakfast cereal ingredients and own-label breakfast cereals.

Special K sales slump: 'Obviously there’s a concern… They need to do something to keep people interesting in the brand, says Mintel innovation head

Special K US annual sales slump 9.7%

By Kacey Culliney

US total sales for Special K dropped $56m for the year; a slump that could be rescued with lifestyle-focused NPD, says the head of innovation at Mintel.

Weetabix is asking for 30 voluntary redundancies

Breaking

Weetabix announces 30 redundancies

By Nicholas Robinson

Weetabix will make 30 roles at its Northamptonshire sites redundant in response to increasing pressure from supermarket own-label products and the discounters, it has announced.

Quaker has pledged to remove PHOs from its Oatmeal and Oatmeal to Go bars by December 31, 2015

Quaker Oats settles lengthy trans fat lawsuit

By Kacey Culliney

 Following more than three years of litigation, Quaker Oats has settled the class action lawsuit bought against it over the trans fat content and labeling of products.

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