Industry voices

An advertising ban on HFSS foods could result in a £3bn loss for the food industry. Pics: GettyImages/Eskemar/Suradech 14/happy_lark

£500m at risk if promotion ban on HFSS bakery and snacks goes ahead

By Gill Hyslop

The predictive analytics provider told BakeryandSnacks the UK savoury snacks industry stands to lose £381.1m, while the bakery sector is at risk of losing £143.4m should the government’s injunction on advertising products labelled as high in fat, sugar...

Pic: GettyImages/LoveTheWind

Sugar reduction scheme a ‘Soviet-style diktat’

By Oliver Morrison

Critics have rounded on the UK government’s voluntary sugar reduction plan -- which calls for a 20% cut from the food industry in key products by the end of this year -- after a report revealed it is heading for failure.

Bakery producers have a great opportunity to fortify their goods. Pic: GettyImages/Say-Cheese

Guest article

Concerns about health create opportunities for fortified bakery products

By Gill Hyslop

With fears of a second wave of the virus mounting, consumers are looking to make improvements to their diets to maximise their health and reduce vulnerability to illness, opening opportunities for bakery producer, writes Mike Hughes, head of Research...

Brands have to craft experiential campaigns that remain will relevant beyond the pandemic. Pic: GettyImages/Traimak_Ivan

How does experiential marketing work for snacking post-pandemic?

By Gill Hyslop

Experiential marketing has always been a great way to bring your product to life, but in the new normal, the way customers will interact with your brand could change considerably, writes Liz Richardson, MD and partner at UK transformative communications...

Bakery and snacks manufacturers - both large and small - will benefit from digital transformation in 'the new normal'. Pic: VEC

Guest article

Embrace digital transformation to survive ‘the new normal’

By Gill Hyslop

Dr Andy Levers, executive director of the Virtual Engineering Centre at the University of Liverpool looks at what steps businesses should embrace to ‘Return, Restart and Repurpose’ after the coronavirus crisis.

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