Business

'The Pringles brand is all about sharing experiences and having fun together with family and friends'.

Europe’s €140 million love for Pringles

By Gill Hyslop

Kellogg Europe has invested a total of €140m in its European Pringles factories since November 2019 to meet the growing appetite for the iconic snack across the region.

Laird Superfood has snapped up fellow athlete-focused snack producer Picky Bars. Pic: Laird Superfood

Laird Superfood picks up Picky Bars for $12m

By Gill Hyslop

Danone-backed Laird Superfood – which was founded in 2015 by the world’s most prolific big-wave surfer Laird Hamilton – has acquired fellow Oregon-based and athlete-founded Picky Bars, producer of nutritionally enhanced products that target sportspeople...

Asda is rethinking its instore bakery model to adapt to changing consumer demands. Pic: GettyImages/Nastco/stuartbur

Asda to change instore bakery model

By Gill Hyslop

The UK's third-largest supermarket chain is planning to scrap its scratch baking practice instore for a centralised bakery model that will deliver pre-baked products to stores daily.

KP Snacks' iconic Hula Hoops are now available in frozen form. Pic: KP Snacks

News in brief

KP Snacks freezes its most popular assets for Iceland

By Gill Hyslop

The German-owned British producer of branded and own-label maize-, potato-, and nut-based snacks has teamed up with The Food Warehouse by Iceland to debut its cult favourite Hula Hoop and Space Raiders snacks in the freezer aisle.

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