Regeneratively grown flour, food waste and for gamers: Five products to love for their feel-good factors

Strawberry Lemonade

Colorado-based Bobo’s has launched a craveable creation.

Crafted with the perfect balance of lemon zest and strawberry filling, the producer expects the bites to tantalize tastebuds and redefine snack time.

Each 100% gluten-free, kosher and non-GMO certified treat is a fusion of flavors, encased in Bobo's signature whole grain rolled oats for texture. Made with real ingredients like strawberry puree, lemon oil and sea salt, the bites are undoubtably a guilt-free indulgence.

“The Strawberry Lemonade Oat Bites capture the essence of summer in every bite,” said founder Beryl Stafford.

“With tangy lemon and sweet strawberry flavors that fit in your pocket or lunch box – convenient, delightful, and oh-so-satisfying!”

Added CEO TJ McIntrye, “Our latest launch captures the spirit of Bobo's in every bite. Bobo's is committed to delivering exceptional products that resonate with our customers while staying in tune with key industry trends.

“The Strawberry Lemonade Oat Bites offer a refreshing twist on snacking, perfectly balancing flavor and nutrition to meet the demands of today's consumers.”

A 30-count pack of Strawberry Lemonade Oat Bites are available online and on Amazon.

Wildfarmed’s ‘life-changing’ range

The range – including sliced white, sourdough, rolls, a baguette and flour – is made from regenerative flour, which helps boost biodiversity and flavor by farming in collaboration with nature, rather than against it.

Wildfarmed has built a solid reputation for itself since founding in 2019, supplying flour to over 500 brands, including ASK Italian, Bread Factory, Wahaca, plus major football stadiums, restaurants and bakeries across the UK.

The range makes the speciality products accessible to consumers and disrupting the bread aisle. According to Wildfarmed, bread sits at the centre of an environmental storm: decades of intensive chemical farming have led to a 69% decline in wildlife, degraded soil and a public health crisis, with half of UK bread containing two or more pesticides linked to health issues.

A recent Wildfarmed survey found nearly two-thirds of consumers feel pesticide free ingredients and sustainability credentials are important, revealing a growing appetite for regenerative food. From its sliced white and seeded bread to slow-fermented, hand-crafted sourdoughs, Wildfarmed is helping to transform lunches and landscapes one slice at a time.

For the 2024 harvest, the company is working with over 100 UK and French growers to produce wheat in line with the Wildfarmed Regenerative Standards, which are third-party audited. This involves growing crops alongside companion plants, integrating grazing livestock, and using observation and nutrition instead of pesticides to manage crops. Turning fields that were silent, dead zones into fields buzzing with bees, birds and biodiversity.

Wildfarmed believes healthier soils produce better ingredients and that ultimately, the best flavors come from food grown the right way – as shown by its community of Michelin star chefs, restaurants and artisan bakeries.

“Wildfarmed began as a field to plate collaboration, uniting farmers and food buyers to create a new food system,” said cofounder Edd Lees.

“One where Wildfarmed growers combine nature and food in fields full of life, and where Wildfarmed customers support these farmers in their vital work.

“How we grow food is our single greatest point of agency to address the health, biodiversity and climate challenges we are facing. Our flour has been championed by some of the best independent UK bakeries and restaurants. Working with Waitrose, we’re incredibly excited that our products are now available to everybody nationwide. “

The Wildfarmed life-changing range has an RRP of between £2.80 and £4.00 in Waitrose, and are all free from palm oil or fat, artificial preservatives or emulsifiers.

UK foodservice supplier Brakes has also launched a range made from Wildfarmed flour.

The result of a collaboration between Brakes, The Bread Factory, Speciality Breads and Wildfarmed, the range includes La Boulangerie burger buns, doughballs and bread rolls, as well as Wildfarmed branded artisan sourdough loaves, rolls, and burger buns. It also includes a complementary range of Wildfarmed flour.

“Regenerative agriculture will be key for foodservice operators to cut the emissions of the food they serve, so we’re pleased to be leading the way with this fantastic range,” said Paul Nieuszynski, CEO of Sysco GB, parent company of Brakes.

“Our partnership introduces an exclusive range of artisanal bread products, combining The Bread Factory’s baking expertise with Wildfarmed’s responsibly grown flours, and bringing it within the reach of thousands of chefs through the Brakes’ network.”

Doritos Silent

Gaming and snacks go hand-in-hand, but there are caveats.

Research by the PepsiCo-owned tortilla chip brand shows 46% of gamers in the UK dislike the sound of other people eating, while in the US, 30% complain the crunching impacts their performance. However, like love and marriage, gaming and snacks go together – even though 68% of Portuguese gamers and 64% of Spanish gamers rank crisps or chips as the ‘loudest’ and most irritating noise-wise.

A whopping 85% of gamers across the globe – primarily Millennials and Gen Z – consistently choose Doritos as their snack of choice. The crunch is a key reason consumers love Doritos.

So the brand developed a world first – a ‘crunch cancelling’ tech that lets gamers enjoy their snacks without distracting other players. The tech gives gamers the ability to continue enjoying the crunch without disrupting their fellow players’ performance.

“The connection between Doritos fans and the gaming community is undeniable,” said Fernando Kahane, global marketing head for PepsiCo.

“Both boldly and unapologetically embrace their individual flavours. Doritos Silent recognises this bond and demonstrates the brand’s continued commitment to innovation and elevating the experience for gamers who choose Doritos.”

Designed in partnership with Smooth Technology, the tech took six months to develop and involved the analysis of more than 5,000 different crunch sounds.

“Working with Doritos to create this cutting-edge technology has been an incredible journey,” said Dylan Fashbaugh, lead developer and co-founder of for Smooth Technology, a one-stop creative engineering and design studio based in Brooklyn, New York. Led by industry veterans Fashbaugh, Sachem Arvidson, James DeVito and Dave Sheinkopf, their combo of cutting-edge tech and artistic sensibility allows the company to create outstanding interactive experiences for some of the world’s biggest brand names.

“We all know that gamers love Doritos, but that unmistakable crunch can often disrupt those intense gaming moments. With Doritos Silent, we’ve worked to ensure gamers can enjoy the crunch of Doritos without disturbing their fellow players, making for a better gaming experience.”

Doritos has teased the idea of ‘making Doritos silent’ with social media and out-of-home ads that featured Doritos chips in-place of noise-cancelling headphones. The ads - which flighted in the UK, US, Spain, Poland, Brazil and Portugal - promise that ‘you won't hear it coming’.

Download Doritos Silent for free.

The Doritos survey was conducted by market researcher ONePoll at the beginning of October among 200 gamers in each market: China, India, Poland, Portugal, Spain, and the US.

Fiber+ Cookies

Digestive health player Enzymedica is making a bit hit in the functional foods category with Fiber+ Cookies.

Fiber is incredibly beneficial to gut health, heart health and overall mood, but only 5% of American adults meet their daily requirement. That's why Enzymedica set its sights on filling the fiber gap by offering consumers a convenient and delicious way to consume fiber.

The cookies are powered by Ezymedica’s MB40 probiotics, which have been researched to effectively combat belly bloat, even at room temperature, along with promoting regularity and satisfying hunger. They also feature soluble corn fiber, a prebiotic fiber with scientific backing for supporting gut regularity and promoting beneficial gut bacteria.

Beyond the good-for-you benefits, the cookies boast a thin and crisp texture and are available in two variants: Harvest Oat and Blueberry.

“These Fiber+ Cookies are such a natural addition to our family of digestive health products,” said Ryan Sensenbrenner, senior director of marketing for Enzymedica.

“Our goal is to make it easier than ever for consumers to meet their daily fiber requirements, which we know is so beneficial to overall health and wellness.”

The cookies are vegan, soy- and dairy-free and contain no artificial fillers or colors, punching in with only 90 calories and 5g of dietary fiber.

Available online, as well as in Vitamin Shoppe, Sprouts and local health food stores for an RRP of 7.49 for a 16-count bag.

The zero waste range

PACK’D is a range of superfood kits that every busy mum, on-the-go exec, eager kid and snacker craving something a little bit healthier needs in the deep freeze.

The range of Frozen Fruits & Smoothie Kits comprises three ready-to-blend Superfood Smoothies developed by nutritionists to provide energy, vitality and nourishment, along with a range of Organic Frozen Fruit that provides the ultimate convenience.

Nourish is a blend of fruit, veggies, prebiotic fibre and specially selected superfoods and nutrients (vit B6, C, potassium and manganese) designed to aid gut health.

Energy is packed with vitamin C and naturally sourced caffeine to help reduce tiredness and fatigue. It is also a great source of Manganese to support normal energy-yielding metabolism.

Replenish is a multi vit option for overall wellbeing for body and mind, including a rich source of A, C, B12, manganese and folate to protect cells from oxidative stress, support the immune system, maintain healthy skin and reduce fatigue.

Each kit comes with a perfectly portioned mix – which means zero waste in deliciousness – along with its own Superfood sachet to supercharge the smoothie.

Only ‘A Grade’ fruit that’s been hand-picked, packed and frozen at source make their way into PACK’D’s offering, ranging from blueberries, to avocado, to sukkari dates and cherries. Perfect for blending, baking and breakfast.

The full range is available online from Ocado, Amazon and the company’s site, as well as in Sainsbury’s, Wholefoods and selected retailers across the UK, for an RRP of £1.85 (Smoothie kits);  fruit starts from £2.25 for a 300g pouch.