With snacking accounting for over 13 billion consumption occasions and growing +5% since 2019, Ginsters latest innovations are expected to inspire shoppers to ‘Taste the Effort’ that goes into every Ginsters product.
With ‘convenience’ and ‘enjoyment’ driving consumers’ search for new snacks, the launches are ready to meet demand, eaten hot (quickly heated in an air fryer) or even cold, creating flavor excitement for whole category and aimed at the 67% of shoppers who buy Savory Pastry on impulse.
Ginsters Breakfast Roll (130g RRP £1.50) is new take on a sausage roll, packed with favorite breakfast ingredients – smoked bacon, scrambled egg, potato and tomato ketchup in a 100% British Pork sausage roll and encased in puff pastry.
Sausage rolls typically attract a younger audience who actively seek out new and interesting flavors. With the rolls segment currently made up almost entirely (87%) of single flavour pork rolls, this is a huge opportunity for innovation to drive category growth. And with 32% of younger audiences also buying an on-the-go breakfast a few times a week, the Breakfast Roll has great potential to attract new shoppers
Ginsters Butter Chicken Bake (117g RRP £1.50) is loaded with 100% British chicken cooked in a rich butter sauce with a blend of spices, coconut and lemon, encased in Ginsters signature puff pastry.
The Ginsters Bakes range already offers an exciting array of award-winning flavors, from Cajun Spiced Chicken and Philly Cheese Steak to Meatball Marinara, all of which are delivered in a convenient, smaller format that can be served hot or cold. All its products are made from locally sourced ingredients, with no artificial flavorings, colors or preservatives.
“These tasty new flavors will bring excitement to anyone looking for new, exciting and delicious snacks,” said marketing director Emma Stowers.
“We’re proud to continue to lead the way in Savory Pastry taste innovation and meet consumer demand in snacking, as well as at lunch.”
The gluten free brand owned by Ecotone UK has launched one of its most indulgent products yet.
Building on the success of the ever-expanding Big Macaroons range, Double Choc features the iconic coconut macaroon based, a fudge brownie taste and texture and Belgian chocolate.
“Mrs Crimble’s macaroons are the brand’s top performing product,” said marketing director Adele Ward.
“The moist coconut cake has garnered high loyalty with free-from shoppers, and we’re continually looking at fun and exciting ways that we can extend the range to take our taste credentials even further. With the new Double Choc Macaroons, we wanted to create an indulgent chocolate cake built on the delicious coconut taste and texture that our macaroons are known for. Knowing how well the Caramel Macaroons have performed in Asda, we’re confident this new flavor will equally have strong shopper appeal.
“In the current climate, it’s more important than ever to enjoy the little luxuries in life. Free-from shoppers shouldn’t have to miss out on high quality cake with a great taste and texture, that is also great value. This is at the very heart of Mrs Crimble’s, which is bringing joy, excitement and indulgence to the free from aisle.”
Double Choc Macaroons are meeting perennial demand for maximizing chocolate in the most decadent of treats – while providing an accessible price point and extensive promotional offers.
Available for £1.80 RRP, Mrs Crimble’s Double Choc Macaroons made their debut in Asda stores across the UK on April 8 for £1.40 on promotion, alongside the Caramel Macaroons launched last Autumn.
Cracker Jack has teamed up with the National Baseball Hall of Fame and Museum to celebrate how deeply engrained the popcorn brand is in the sport with the debut of the Cracker Jack at the Ballpark exhibit.
The one-of-a-kind exhibit follows a timeline of marquee Cracker Jack moments connected to baseball from as early as 1914 and features artifacts including baseball cards, collectibles, signed memorabilia and even a replica of the original hand-written lyrics to ‘Take Me Out to the Ball Game’.
“No trip to the ballpark is complete without a visit to the concession stands, where Cracker Jack has reigned as one of baseball's most popular snacks since the early 1900s,” said National Baseball Hall of Fame and Museum president Josh Rawitch.
“This exhibit honors the rich history and connection Cracker Jack has to the game and the heartfelt, nostalgic memories it evokes among baseball fans.”
The Hall of Fame worked with the brand to identify the most meaningful artifacts from the Cracker Jack archives to highlight the brand's legacy in baseball. In his role as honorary curator, 2001 Hall of Fame inductee Dave Winfield helped Cracker Jack capture the passion and excitement athletes and fans feel toward both the game and the brand.
“When I look back at my career, I’ll always cherish the energy that fills the stadium when fans take to their feet and sing out for Cracker Jack during the seventh-inning stretch,” said Winfield.
“As an honorary curator, it is important to make sure that the exhibit reflects how special going to a game and enjoying Cracker Jack is to baseball fans.”
Added Leslie Vesper, VP of marketing for Frito-Lay North America, “Whether linking arms and singing during the seventh-inning stretch, flagging down vendors walking down the aisles or smiling ear-to-ear as you pull out the prize inside of our packaging, fans have felt the joy that Cracker Jack brings to baseball for decades.
“Cracker Jack at the Ballpark allows visitors of the National Baseball Hall of Fame and Museum to once again experience those cheerful moments associated with both the brand and the sport.”
The brand is also leveling up its famous prizing by giving one lucky baseball fan and three of their friends a VIP experience to visit the exhibit in Cooperstown during Hall of Fame Induction Weekend 2024, July 19-22. To win this grand prize and other weekly commemorative swag, fans must scan the QR code on the special-edition National Baseball Hall of Fame and Museum packaging – in stores for a limited time.
The adventure-inspired ice cream brand has enlisted Jason Momoa as brand ambassador for its 2024 marketing campaign.
The Aquaman, Game of Thrones and Dune actor embodies the essence and values that NUII stands for – the brand took inspiration from the word Nui, meaning ‘big, plentiful, great’ in Hawaiian and Māori – particularly his unparalleled love for photography, travel and adventure.
The campaign sees Momoa – who is famous for his charismatic personality – asking viewers if they are ‘hungry for adventure’, while taking a bite of the Australian Macadamia & Salted Caramel, Nuii’s number 1 seller. Other flavors in the portfolio include Texan Pecan & Caramel White Chocolate, Nordic Berry & Dark Chocolate, Indian Mango & Coconut and the recently launched New Zealand Honey & Caramelised Salted Almond.
“Jason’s passion for travel, adventure and the environment connects with our brand's mission to take you to a place that’s a little wilder than the everyday with our ice creams,” said group marketing manager Alicia Munday.
“We are excited about the possibilities that this partnership brings and look forward to the incredible impact we will create together.”
Nuii is committed to supporting biodiversity projects in wild places where they can make a real difference to the lives of people and animals as well as their environment and is a proud supporter of WILDARK, Koala Rewilding Project and The Nuii P.E.A.C.E Project in Namibia.
The Jason Momoa campaign is launching in Europe and the Balkans across TVC, OOH, Print and Digital advertising.
Nuii are constantly searching the globe and challenging themselves to discover new flavors. Every Nuii ice cream uses the smoothest, creamiest dairy, encased in indulgent chocolate.
To celebrate Miss Vickie’s Kettle Cooked Potato Chips roll out in grocery and retail, the brand has partnered with a special judge to kick off an art contest inspired by the expressive watercolor illustrations found on its packaging.
The Stroke of Goodness contest will see the winner’s original artwork featured on a billboard that will make an otherwise stressful situation – like traffic – a more enjoyable experience.
“Expanding Miss Vickie’s to grocery store shelves allows us to share our unique potato chips with even more consumers,” said Tina Mahal, senior VP of Brand Marketing at Frito-Lay North America.
“The art on Miss Vickie’s packaging is reflective of our longstanding heritage and we wanted to embrace that by inviting our fans to create original artwork to share with thousands of commuters.”
Fans across the country are invited to submit a piece of original artwork inspired by their favorite Miss Vickie's flavor. Entries will be judged based on their connection to Miss Vickie's brand aesthetic, creativity and originality. Miss Vickie's has also brought in a surprise judge for the contest to lend their creative eye and help select the winning artwork. While the special judge is yet to be revealed, their love for art and snacking makes them the perfect fit for the job.
Eligible consumers nationwide can enter by posting their original artwork inspired by Miss Vickie’s on Instagram with the hashtags #MissVickiesArt and #Contest and tag and follow @MissVickiesUS.
The competition is open only to legal residents of US who are 18 years of age or older. Deadline is April 24.
In a crunchy snack-obsessed world, Pop-Tarts is proving that salty foods aren’t the only ones making noise in the grocery aisle and is turning convention on its head to embrace the crunch.
As the first crunchy offering from the brand, Crunchy Poppers are a pop-in-your-mouth twist on Pop-Tarts with a crunchy exterior, a tasty filling and a layer of frosting and sprinkles with every bite.
Available in two varieties – Frosted Strawberry Crunch and Frosted Brownie Crunch – the lineup is the ultimate no-prep, no-mess snack packed in individual pouches.
“For over 60 years, Pop-Tarts fans have included our iconic toaster pastries into their morning routines and we wanted to give our fans even more occasions to enjoy the brand… just with a little more crunch,” said senior director of Marketing Heidi Ray.
“In a sea of salty snack offerings, Pop-Tarts Crunchy Poppers are the ultimate munching experience to satisfy our fans' sweet and crunchy cravings, anytime and anywhere.”
Pop-Tarts Crunchy Poppers began hitting shelves at retailers across the US at the beginning of April for an RRP of $3.99 per 5-count box and $6.59 per 10-count box.
The frozen food distributor has expanded the KaterBake bakery range ahead of National Donut Week (May 18-26).
The five new donuts for the foodservice sector include sugared donuts, mini sugared donuts, chocolate iced donuts, mini chocolate iced donuts and the gluten-free midi sugared donut.
The ring-shaped, cake-style donuts are suitable for vegetarians and simply need thawing before serving.
“Doughnuts and their American-style donut counterparts have been one of the greatest success stories of recent times, with huge innovation in the sector,” said MD Gordon Lauder.
“We’re delighted to be expanding our popular KaterBake bakery range with the addition of these five new ring donuts for our food service customers. The inclusion of a gluten-free ring donut means that coeliac customers don’t miss out on these popular sweet treats.
“Our new cake-style donuts have a slightly denser texture, meaning they provide a more filling treat. But donuts are more than just a sweet treat; caterers can use them to decorate a freak or milkshake, an ice cream sundae, include as a component of afternoon tea or even to ‘sandwich’ savoury items, such as chicken burgers, to make unusual flavour mash-ups that can go viral on social media! The only limit with donuts is a chef’s imagination.
“Frozen donuts are ideal as operators can defrost them as needed, ensuring there is always a ‘fresh’ supply to hand and reducing wastage.”
The KaterBake range is Central Foods’ own-brand of bakery products for the foodservice sector and includes speciality bread and morning goods such as flatbreads, crumpets, waffles, bao buns and yum yums.
