Collaborations in the snack industry are vital for innovation, market expansion and consumer engagement. These partnerships lead to the creation of novel products that blend diverse flavors and cultural influences, capturing consumer interest and expanding...
Kellogg’s UK has entered the metaverse for the first time with Popified characters created for the hugely popular open-world Blankos Block Party, while in the US, the breakfast cereal giant has teamed up with Santa to bring the joy back to gift-giving.
Kitsby café and culinary kit company is encouraging Americans to celebrate the Mid-Autumn Festival, Ruffles has signed up four-time WNBA All-Star A’ja Wilson to champion women in sports, Kellogg’s is gearing up for Halloween with its most shocking cereal...
The on-pack promotion – introduced last year – has been brought back to specifically mark the return to school. This year, it is also being extended to older consumers to allow them to get engage on a personal level with their morning bowl of Crunchy...
Kellogg has provided a grant to The Nature Conservancy (TNC) to provide efficient water irrigation resources to rice farmers in Arkansas, US, saving billions of gallons of critical groundwater a year.
Kellogg’s is making it easier for parents to show their support to their kids returning/starting school; Walmart is getting spooky for the trick or treat season, and pladis is rolling out some festive favourites and fresh innovations to celebrate Christmas.
IZEA’s BrandGraph – which measures online influencer content – found Rice Krispies was mentioned organically by influencers in over 11k posts during a 12-month analysis, followed by Pebbles in nearly 8k posts.
The Keebler deal with Ferrara Candy Co. closed in late July, dropping net sales by 3%, but steady growth in snacks around the world kept organic sales afloat.
The cereal and snack giant showed off new products for Rice Krispies, Pop-Tarts, Pringles and Cheez-Its at the National Association of Convenience Stores (NACS) show held in Atlanta, US, on October 1-4.
Kellogg’s has launched a £2m summer campaign for its Rice Krispies Squares with a TV advert, social media hashtag #SquareYoSelf and advertising posters.
A decrease in breakfast cereal sales and a product recall for RXBar – initiated ‘out of an abundance of caution’ – have impaired Kellogg’s first-quarter earnings.
As we count down the days to Christmas and 2019, we've scoured the shelves to find delicious and healthy treats to enjoy during the holidays and into the new year.
For every toy-shaped Rice Krispies treat shared on social media with the #TreatsForToys hashtag, Kellogg Canada will donate $20 to The Salvation Army to buy a toy for underprivileged kids.
The Pringles and Rice Krispies maker said it is redesigning its North American organizational structure and is exploring the sale of its cookie and fruit snacks businesses to focus on products with faster-growing sales.
The 62,000+ visually-impaired kids in America will now also be able to get loving messages with their snacks, thanks to a special feature Kellogg’s has added to its Rice Krispies Treats.
Kenyan food processing company Proctor & Allan East Africa has finalised the Sh2bn ($19m) refurbishment of its factory in Limuru, with an eye of capturing a bigger slice of the Kenyan ready-to-eat cereals market.
Kellogg’s is planning to cut 223 jobs in at the ready-to-eat cereal (RTEC) plant on Porter Street in Battle Creek, US, in 2018, in a move to streamline and decrease the total cost-per-pound costs, which will improve margins.
A Channel 4 investigation into inorganic arsenic levels in rice has questioned the safety of products aimed at children like rice cakes and Kellogg's Rice Krispies - although all companies implicated say their levels fall within current recommendations.
Kellogg has cut prices of its single-serve cereal bars in the UK by 29% which could make them competitive amid waistline woes and catapult the brand out of the breakfast aisle, an innovation expert says.
Cereal giant Kellogg has said that parents should make cereal choices for children and not government in rejecting what it calls a "silver bullet" proposal for a 30% sugar limit on cereals in the UK.
The UK breakfast cereal category remains challenging reports Kellogg, as it announces net sales growth of 11 per cent to $3.4bm for its Q2, but the snack and cereal maker said it expects better growth prospects for the UK in the “back half of the year.”
The US gluten-free cereals and bakery market is set for continued growth as big brands bid for a slice of the action with the launch of gluten-free products sold at the same price - and in the same aisles - as their conventional counterparts.
Consumers should stick to the facts and look beyond the hype in terms of the salt and sugar content of cereals, claims Kellogg’s as UK cereal manufacturers are taken to task in a Channel 4 programme.
Will we all be waking up bleary-eyed to bowls of tattooed Corn Flakes any time soon? Probably not, but by suggesting that we could, Kellogg’s has hit on a winning marketing ploy.
Salt levels in UK cereal formulations have improved in recent years, but more work is required to slice the sugar out of recipes, finds a new report from consumer watchdog Which?
