Since its entry into India in 2017, the Mexican bakery giant has not only reshaped the country’s bread market’s competitive landscape, but also driven innovation and efficiency in the sector.
While powerhouses like Oreo’s shout tales of success one twist at a time, the rise of ‘biscuit billionaires’ in emerging markets like India are not to be ignored. How many of these brands do you know?
Anand Milk Union Limited (Amul) – which recently launched butter cookies – has accused other biscuit manufacturers in the Indian market of allegedly producing butter cookies for the Indian market that contain more vegetable oil than real butter.
Indian bakery goods giant Britannia Industries is looking to ramp up its international business focus with the development of its first export-oriented factory.
India’s biggest biscuit maker is making a move to capture a share of the Rs 24,000 crore ($337m) salty snacks market dominated by PepsiCo and Haldiram’s.
Indian bakery and dairy giant Britannia Industries will diversify its product offerings in the bakery segment over the next year in an effort to evolve into a ‘total foods company’
Hershey India is launching a range of ‘better for you’ protein cookies to garner a share of India’s crowded biscuits market dominated by Britannia, Parle and ITC.