Archives for November 15, 2024

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What drives the US success of this iconic Scottish shortbread brand?

What drives the US success of this iconic Scottish shortbread brand?

By Gill Hyslop

Sir Jim Walker CBE has been honoured with the 2024 Wallace Award by the American Scottish Foundation, celebrating the brand’s contribution to transatlantic relations. How has Walker’s Shortbread managed to thrive in one of the world’s most competitive...