Private label grows again – why brands should be worried
Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention?
Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention?
As Europe’s climate warms up, some consumers are eating more ice cream and swapping red wine for beer, new market research has found.