News & Analysis on the Bakery and Snacks Industries
In the highly competitive bakery sector, standing out in the crowded digital landscape requires more than just great products. It demands a smart, well-executed digital marketing strategy.
Despite more optimism in the economy, consumers remain vigilant on grocery spending, scrutinizing the price of discretionary foods more and leveraging digital channels for discounts, according to marketing platform company Ibotta’s latest report on...
As bread remains a staple in diets worldwide, the push to make it healthier is gaining momentum in the bakery industry. Could smarter formulations be the key to improving public health?