News & Analysis on the Bakery and Snacks Industries
PepsiCo is reducing the sodium content in Lay’s Classic Potato Chips by 15% but aims to maintain – and even ramp up – the taste by using natural seasonings, potato varieties and playing around with the shapes and sizes of salt crystals to optimise...
A snack’s success or failure ultimately depends on what consumers think of it, so it’s essential to understand their response in detail.
Givaudan has partnered with neuroscience company Thimus to gain an indepth understanding of the motivations, culture and emotions that underlie the consumers’ experience.