M&As
Mars snaps up premium whole-fruit snacking brand Trü Frü
Mars, Incorporated has acquired better-for-you, whole-fruit snacking brand Trü Frü for an undisclosed amount, the confectionery giant has announced.
Archives for December 21, 2022
Socially-aware, digitally-savvy, health-conscious Gen Z force ‘radical rethink’ of natural colours
Natural colours have undergone a significant makeover. Once seen as too expensive, unstable and unable to deliver vibrancy, these challenges have been overcome by an industry working to deliver on consumer demand for cleaner labels with zero compromise....
Analyst reaction to transaction
Mondelēz sells part of gum business to rival Perfetti Van Melle for $1.3bn
Mondelēz International has announced it has entered into definitive agreements to sell its developed-market gum business in the United States, Canada and Europe to Italian-Dutch company, and European rival, Perfetti Van Melle Group for $1.350bn.
'People want better-for-you versions of their favorite comfort foods...' The rise and rise of CAULIPOWER
While the plant-based meat category has experienced a recent slowdown in growth, demand for plant-based versions of traditional comfort foods is increasing, says cauliflower crust pizza pioneer CAULIPOWER, which has thus far weathered the inflationary...