The rise of free from
Free from consumption is now centred around choice
No longer do we just accept what the food giants ‘tell us’ to accept or consume.
The rise of free from
No longer do we just accept what the food giants ‘tell us’ to accept or consume.
The rise of free from
Originally popularised as a solution for food-triggered allergens, many consumers are now on the hunt for free from products as a healthier treat. With a market share projected to reach $161.2bn by 20264, it’s clear consumers are not only looking at what...
The rise of free from
Before the free from trend’s massive popularity, consumers with allergy intolerances were often left with minimal choices, but that’s changing.
British Bakels has built its business over the past 75 years by flexing with the trends and developing products to meet them. Free from has been one of the past decade’s defining trends, with the pandemic increasing consumer desire to understand...
The rise of free from
Délifrance partnered with allergen specialist, Jacqui McPeake of Allergy Aware, to compile its 2021 report Prove It: Adapting bakery to meet the needs of the increasing number of food hypersensitive consumers.
The volatile price of flour is purported to be a whopping £17/kg in North Korea, meaning that a loaf of bread today is seen as a symbol of wealth among locals.