Shopper insights
McVitie’s launch on-trend cherry flavour biscuit to entice younger consumers
Global snacking company pladis is expanding its £9.9m McVitie’s V.I.Bs biscuit range with the launch of a new Indulgent Chocolate Cherry flavour.
Shopper insights
Global snacking company pladis is expanding its £9.9m McVitie’s V.I.Bs biscuit range with the launch of a new Indulgent Chocolate Cherry flavour.