Archives for August 28, 2020

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Cake Week: ‘Romance is the icing, but love is the cake’

Cake Week: ‘Romance is the icing, but love is the cake’

By Gill Hyslop

Renowned TV chef Julia Child couldn’t have penned the world’s passion for the soft, sweet, indulgent treat more aptly. BakeryandSnacks celebrates Cake Week (August 31-September 6) by examining what consumers really want when it comes to their favourite...

Helping bakeries implement an effective loyalty scheme

Guest article

Helping bakeries implement an effective loyalty scheme

By Gill Hyslop

Despite a recent YouGov poll revealing that 47% of UK consumers are more likely to spend their money with a brand whose loyalty scheme they are a part of, businesses often fail to introduce effective systems, writes Frederick Szydlowski, CMO and...