News & Analysis on the Bakery and Snacks Industries
A better understanding of the emotional impact of food can help manufacturers overcome the challenge of new products that fail, and also adapt to disruption in the industry.
Consumer insights
UK manufacturer pladis announced sales of biscuits grew by £66m (2.5%) - the category is now worth £2.7bn ($3.42bn) - and said it was on its way to unlocking a £264m opportunity within the coming three years.
Guest article
FMCG Gurus forecasts there will be an increased focus on sugar reduction as consumers look to improve health after the long lockdown, writes Will Cowling, marketing manager of the market research firm.
The UK bakery brand says creating social media content that reflected customers’ needs during the challenging times will continue to support brand growth long after lockdown restrictions have lifted.
The global yeast and fermentation specialist has concluded a majority shareholding of Northern Chinese firm Biohymn Biotechnology, which also specialises in yeast and yeast extracts.