Archives for May 15, 2020

‘Bimbo Contigo’ continues to outpour support for Mexicans affected by coronavirus

At the beginning of this unprecedented health crisis, Grupo Bimbo set up the ‘Bimbo Contigo’ (Bimbo With You) initiative to assist those affected by the pandemic, including a 270 million pesos (US$11.32m) pledge to support Mexico’s health sector and...

Guest article

Gauging the online ‘snacking’ search trends during coronavirus

Under ‘normal’ conditions, consumer habits shift at a rapid pace, but factor in a global pandemic and things change really quickly. Keeping on top of these changes is a challenging conundrum for brands to solve. Rhys Owen-Johnson, a marketer at Salience,...