Brands urged to consider immunity as a growing demand space in their category
Food companies must respond to the growing consumer desire for immunity, according to market researcher MMR Worldwide.
Archives for April 30, 2020
Kellogg’s UK employees raise their cereal bowls in thanks to the NHS
The breakfast cereal giant has launched #RaiseYourBowl, a social media campaign aimed to raise awareness of its pledge to donate food to the UK’s National Health Service (NHS) staff and other key workers.
Frito-Lay’s Ruffles slapped with two class actions over alleged flavour misrepresentation
PepsiCo’s Frito-Lay is facing two class actions alleging its Ruffles Cheddar & Sour Cream potato chips are misleading consumers into believing they are naturally flavoured.
Chocolate balls for immune health: Singapore firm’s new product for kids amid COVID-19
Singapore dietary supplement firm Avida Health will be launching a chocolate ball functional food targeted at improving kids’ immunity amid the current COVID-19 outbreak.