Social media
Parle Products Hashtag Challenge targets Gen-Z gaining 5bn views with its GIF videos
Parle Products has become the first FMCG brand within the Food Category in India to launch a social media campaign using GIF videos.
Archives for February 24, 2020
PepsiCo’s acquisition of online Chinese snacks giant signals confidence in region
PepsiCo is acquiring one of China’s largest online snacks companies, signalling a willingness to make a long-term commitment in the region despite the coronavirus outbreak.
Brand licensing
Cameo role in ‘Parasite’ sees sales soar for a Spanish snack
The story of how a relatively little-known Spanish producer’s canned Patatas Fritas snack was thrust onto the world stage after appearing in a Korean Oscar-winning film is a prime example of the effect brand licensing can have on a product.