Archives for December 10, 2019

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Brits are becoming more discerning about baked goods

Guest article

Brits are becoming more discerning about baked goods

By Will Cowling

Although consumers want higher quality bakery products, they are still price sensitive and becoming more health conscious, which is swaying their purchasing decisions. Will Cowling, marketing manager of FMCG Gurus examines how this is having an impact on...