#SquareYoSelf - Kellogg’s kicks off £2m Rice Krispies Squares campaign
Kellogg’s has launched a £2m summer campaign for its Rice Krispies Squares with a TV advert, social media hashtag #SquareYoSelf and advertising posters.
Archives for August 14, 2019
Biena Snacks will beef-up marketing support of expanded distribution with $8m in Series B funds
An $8 million injection of Series B funding led by MAW Investments will help turbocharge plant-based snack company Biena Snacks’ already fast growth by empowering it to expand its marketing team at the same time it expands distribution of its new...
Bells of Lazonby bakery secures funding to integrate robots
Bells of Lazonby, a family bakery in Cumbria, UK, which supplies cakes, scones and artisan breads has secured funding from the Made Smarter Programme to automate its portioned cake with automated robot machinery.
Eurostar Commodities launches Gluten Free Chapati Flour
Eurostar Commodities has launched a Gluten Free Chapati Flour in 1.5kg and 3kg bags in Medium Brown, White and Wholemeal, and will launch another wholemeal variety in January 2020.
Sales of bakery processing equipment to exceed $11bn by 2025
Increased consumption of baked goods such as breads, cakes, pies, cookies, and crackers, across the globe is driving the bakery processing equipment market.
What’s new on the shelf: Baby Shark in cereal form, tahini is the new peanut butter, and autumn’s favorite pumpkin spice has already landed
Indulgent snacking meets functional ingredients in this week’s roundup through high-fiber chocolate, on-the-go tahini and chocolate-covered French butter cookies. Plus, Lucky Charms skips the cereal.
Bakery and snacks accounts for 15% of CPG’s impact on US GDP
Bread is the third-largest contributor to CPG’s $360bn value, according to a report by the Grocery Manufacturers Association, while snacks, cereal, cookies and crackers also play an important role.