Out of step with current food trends: General Mills dragged down by slumping snack sales
General Mills quarterly sales fell short of Wall Street estimates, hurt by lower demand for its Nature Valley and Fiber One snack bars.
Archives for June 27, 2019
‘Dream big’: Serena Williams aces 2019 slot on General Mills’ Wheaties athlete series
General Mills has signed on the seven-times WTA Player Of The Year for its signature Wheaties box.
Lance Crackers partners with Little League for game-break snacking
The Snyder’s-Lance brand has teamed up with the youth baseball organization for the past seven years. This year, it will add an onsite campaign during the championship series in August.
AIPIA Summit
Social media is changing the way brands think about packaging
From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure ‘Context is King’.
Health Star Rating gets tougher on breakfast cereals down under
Breakfast cereals from majors like Kellogg’s and Nestle could lose star ratings under the Aussie health food rating system.