Frito-Lay partners with US veterans group, rolls out 22m branded snack bags
Fritos, the division’s flagship brand, is honoring service members with specially marked ‘Salutes’ packaging.
Fritos, the division’s flagship brand, is honoring service members with specially marked ‘Salutes’ packaging.
PepsiCo’s Frito-Lay has unpacked its next instalment of the US Snack Index, which reveals that Americans go into snacking overdrive when the sun really starts shining.