'Date paste, sugar beet juice... Using pseudonyms for sugar is not acceptable,' says complainant
Kellogg, Hipp and five others told to remove misleading 'no added sugar' claims
The Dutch Advertising Authority has told seven manufacturers and retailers, including Kellogg, Albert Heijn and Hipp, to remove ‘no added sugar’ claims from products that are sweetened with date paste, apple juice concentrate and sugar beet syrup.
