Opinion
Licensing opportunity: Quirky characters embody better-for-you snacking
Brands should look to license quirky characters like Charlotte Reed’s Happy Hippy to help children move to better-for-you snacks, writes BakeryandSnacks’ editor.
Archives for October 31, 2017
Scanbuy and Kezzler to bring Internet of Packaging to SmartLabel
Scanbuy and Kezzler have partnered to bring the Internet of Packaging (IoP) to SmartLabel.
Kellogg and Conagra Brands invest in Chicago food incubator to fuel organic snacks growth
Kellogg and Conagra Brands have confirmed they are the only CPG investors behind Chicago-based food incubator The Hatchery, which is moving to a new location.
Brand licensing is a $262bn annual business and a smart strategy for snacks
Brand licensing, worth $262bn in annual retail sales for licensors, allows manufacturers to charge a premium and reach new consumers, says Steven Ekstract, group publisher of Licence Global.