David v Goliath breakfast cereal battle gears up for NZ High Court
Like any other trademark holder, Sanitarium has little choice but to protect its brand, according to NZ Food and Grocery Council chief executive Katherine Rich.
Like any other trademark holder, Sanitarium has little choice but to protect its brand, according to NZ Food and Grocery Council chief executive Katherine Rich.
China direct
China’s appetite for instant noodles has been shrinking sharply in the face of growing popularity for food delivery and better awareness of healthier foods.
The more unusual the flavor, the more likely a snack producer will capture another consumer. According to Marcia Mogelonsky, Mintel’s director of Insight, exotic flavors drive the purchasing of a snack more than anything else.
M&A
B&G Foods has entered into a definitive agreement to acquire Back to Nature Foods Company for $162.5m in cash.