Mondelēz launches Oreo Choc’O Brownie in UK
Mondelēz has introduced its Oreo Choc’O Brownie to the UK market and will be supporting the launch with a £2.5m ($3.2m) audiovisual advertising, experiential, sampling and PR campaign.
Archives for August 16, 2017
Panera Bread founder takes a stand against hate
Panera Bread Company founder, CEO and chairman Ron Shaich has shared a letter written to his employees on Twitter criticizing US President Donald Trump for his failure to condemn white supremacist groups.
Startup Tracker
Baking Supply Co. kicks off fundraising campaign to deliver baking kits with free-from ingredients
Baking kit startup Baking Supply Co. has launched its Indiegogo campaign in the hope of raising $22,000 within a month to kick off its business.
Wrights Food Group acquires Premier Catering to increase production capacity tenfold
Wrights has secured a deal to purchase Premier Catering for an undisclosed amount and will be relocating the Stoke-on-Trent bakery to its headquarters in Crewe to dramatically increase production.