Archives for May 23, 2016

← 2016

B2B firms know artisan doesn’t mean….well, artisan, says ASA

By Niamh Michail

An advert for a bread mix that promises “an easy way to make sour dough and artisan breads” is not misleading because it targets B2B firms who know the end product will be ‘artisan-style’, says the UK’s advertising watchdog.