Archives for August 2, 2015

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Exclusive interview: Dr. Mehmood Khan, vice chairman and chief scientific officer for global R&D at PepsiCo

PepsiCo R&D chief: ‘Over $6bn in net revenue is coming from innovation’

By Kacey Culliney

PepsiCo’s research and development used to be focused on brand refreshes but we’re now working with a whole new strategy that is ‘paying off in buckets’, says its global R&D head.

The power of symbolic wording on a food label

By Niamh Michail

Symbolic information on a food label can change the perception of a product – even when consumers are aware that this perception is false, write researchers.