Archives for February 19, 2015

US retail sales of RTE cereal dropped 4% in 2014, says IRI, but Kellogg, Gen Mills insist decline isn't terminal

US retail sales of ready to eat breakfast cereal continued to fall in 2014, with multi-outlet* data from Chicago-based market research firm IRI revealing a 4% drop in dollar sales and unit sales in the 52 weeks to December 28, 2014.

FIRM EYES YOGURT SNACK PROFIT POOL BEYOND 'SNACK AISLE'

‘What a difference a year makes!’ General Mills stops Yoplait yogurt rot and targets snackers

General Mills says US sales of Yoplait are booming, just a year after analysts expressed worries over the yogurt brand’s future – with the rebound driven by Greek and stripping out artificial ingredients, while the company sees clear potential for yogurt...

Snack like an Egyptian: Kellogg's keen to drive Pringles growth via BiscoMisr buy

Kellogg’s Europe president Chris Hood says the company is ‘excited’ by the growth potential of new Egyptian biscuit acquisition BiscoMisr, which he says can help drive sales of global brands including Pringles.