Archives for February 9, 2015

← 2015

Post plans to revitalize PowerBar

By Elizabeth Crawford

Post Holdings hopes to return the long-neglected and aging PowerBar brand back to its former glory by revitalizing its marketing, branding and product innovation in 2015, according to company executives. 

Air-dried veg chips ‘most innovative’ snack at ISM

By Kacey Culliney

Zweifel Pomy-Chips’ potato chips mixed with air-dried beetroot slices were voted the ‘most innovative’ snack at ISM and the company hopes to drive exports dramatically with the product.