Archives for October 31, 2014

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Kamut for the masses!

By Maggie Hennessy

When the nation’s largest cereal manufacturers and mass merchants say they want to use your ancient wheat as a primary ingredient in a granola line as part of a “better for you” brand collection, you say yes. Even if it’s on very short notice.

Special K global rebrand set for 2015

By Kacey Culliney

Kellogg will overhaul Special K next year to pull the failing brand away from its weight management focus, the company CEO says.

Germany takes the lead for film extrusion in AMI Directory

By Jenny Eagle

AMI Plastics (Applied Market Information) has published the 10th edition of its Directory of Polyethylene Film Extruders in Europe, including 100 additional production sites, which it claims is a sign the industry is recovering from the financial crisis.