Consumers want to see what you are putting into the product as well as what isn’t in there
The meteoric rise of Way Better Snacks: ‘All-natural’ is all very well, but what really matters is nutrient density
With revenues going from zero to “north of $20m” in three years, the growth of Way Better Snacks has been nothing short of meteoric. But while great branding, its focus on ‘sprouted’ seeds and the CPG experience of its founder & CEO Jim Breen have been...