News & Analysis on the Bakery and Snacks Industries
Picking through ideas with Saatchi & Saatchi X on shopper behavior: Part II
Snacks have the power to drive positive emotional shopping behavior, but too much focus on health and a lack of in-store innovation could kill the joy factor, says the VP of shopper psychology at Saatchi & Saatchi X.
Dispatches from IFT 2014
Peanuts, wheat and egg are among several allergens that continue to be a global public health issue, and so industry must act with caution when developing allergen-free products, warns a scientific expert.
Surfacing Processing Ltd (SPL), a UK chemical cleaning company whose clients include Mars and Cadbury, is launching a bakery division after developing a non-stick engineered coating for bakeware.