Archives for April 21, 2014

← 2014

Frito-Lay to drive deep-ridged success wider in 2014/15

By Kacey Culliney

Frito-Lay will roll out deep-ridged potato chips in more than 10 countries this year, and has plans to expand the snack concept even further in 2015 as its international patent on the design pends.

When it comes to NPD, is consumer 'liking' an overrated idea?

By Nathan Gray

Testing the consumer liking of a new product may be an overrated idea that ‘breeds mediocrity’ and means products fail to differentiate themselves against the competition, according to David Howlett of MMR Research.