Archives for March 6, 2014

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Dispatches from Snaxpo 2014: Frito-Lay marketing insight, part III

Frito-Lay: Eyes are on snacks, so transparency and cooperation are critical

By Kacey Culliney

Governments and consumers want more transparency and regulatory bodies are closely eyeing snacks, so it is more crucial than ever to come together as an industry, warns Frito-Lay’s chief marketing officer.