News & Analysis on the Bakery and Snacks Industries
People don’t eat cereal from a bowl every morning – they go to Starbucks, drink smoothies and eat breakfast biscuits. Cereal makers need to play catch up, says a healthy foods consultant.
“The impact of this longer-term erosion of the relationship with consumers will be profound.”
Widely despised and foreseen as an innovation crusher and healthy foods/supplements market wet blanket, we asked how life under the controversial EU nutrition and health claims regulation (NHCR) is panning out.